TV Monitoring – Media Track

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Three Common Myths About Print Media Advertising

Print media holds quite much importance in every individual’s life as he/she is connected to it in one or the other way. Before we move further, it is important for you to know for which companies this term is actually used. So, this term is collectively used for newspapers and magazines. What is being published in these is treated as reality as people trust these more than anything else.

Because of all this, newspapers and magazines are considered as excellent sources of advertising a business. There are some fallacies and rumors doing rounds about advertising through printed media channels. It is advised not to believe those otherwise your business will be deprived of the visible marketing.

Some of the common myths doing the rounds are listed below:

  • Print Advertising Harms the Ecosystem – This is completely false as newspapers nowadays have gone online as you can find online version of almost every newspaper. They have become paper-free so it is a good thing to market your business via newspapers.

  • Substandard – Many people consider print media marketing as an outdated and unprofitable technique, however, there is no truth in this at all as the number of newspaper readers is quite big and there are a lot of people who are interested in the products and services you offer.


  • Cannot be Customized – Some of the people out there think that the biggest problem with printed media marketing is that it can’t be customized. It is important for you to know that people are more fascinated by the print media than the digital media and there’s nothing to deny this fact.

If you want to get the most of the print media advertising, then it is important for you to ignore these myths.

Media Content Analysis: What is It?

Media content analysis was introduced in 1927 by Harol Lasswell to study mass media. In its simplest definition, media content analysis refers to the deconstruction of information gathered with a tendency towards the quantitative research method or the qualitative research method.

Quantitative research methods point to a more organized and consequently restricted form of informational pieces that are gathered from media clips.

Qualitative research methods comprise of viewing media clips and then having open discussions on their themes and effects.

Today, media analysis is very helpful for defining and understanding media profiles; it evaluates issues, messages, critics, and media. It is beneficial for research using combined methods. Some parts of the mass media offer sociologists to figure out how the society reacts to any media, and how organizations can use it to maximize customer base.

Media content analysis is a great way to analysis the ideologies of people who create them and how they spread their ideology. With the effective role of a media analyst, it can be used to get valuable historical or cultural insights over time.

Media content analysis may be considered as instilling norms that our society can easily relate to. It helps us see how we take things under control with the media; the media around us can further help us focus on the bigger issues of the day.

If used well, media content analysis can be very helpful for promoting businesses as well as meritocracy. How? Well, it shows how well we as a society is doing.

Digitization – Single Way For Media Management

The media industry is the one industry that is growing at a rapid pace. The growth of this industry has grabbed the attention of the masses. There is hardly any industry for which the media industry is not important as every industry is dependent on it for one reason or the other. The reason could be business promotion or getting information about what’s happening around the world or any other thing.

The problem that most of the people face is saving the media documents such as newspapers and magazines for a long time as the quality of these documents degrades with time. Previously, there was no way to save these important documents for the future that makes people worried. However, with the advancement in technology digitization technique was developed that makes it easier for people to save their important documents for an infinite time.

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In this process, rather than saving the document in paper form, the document is first converted into a structured text file and stored in a computer. You all know that keeping a text file in a computer for a long time does not degrades its quality. With the advent of digitization technique, media management no longer remains a difficult job.

However, it is important for you to know that you can’t do this job on your own and you have to contact a company offering digitization of media documents. The growing demand of media digitization services has forced companies to invest in this business and they are generating good income through this business.

The digitization service is not only helpful for people in saving their important documents, but it also helpful for media owners as they can grow their user base. For example, newspaper owners can increase the readership of their newspaper by starting the digital edition of their newspaper. It also saves paper, which is a great thing from environment’s point of view.

Not only this, a digital newspaper has the ability to reach out to millions of people in quick time, whereas it was not possible with a paper newspaper. The good thing about a digitized newspaper is that you don’t need to create an extra shelf in your home or office to store it, which was the major problem with paper newspaper, which requires space to store.

When you are in need of some information in the newspaper, but don’t know about its publishing date, then all you have to do is make a quick search in your computer with title of the news and you will get the newspaper. It was not possible with paper newspaper where you have to go through each and every newspaper, which was quite cumbersome.

Summary – The given article is written to explain the role of digitization, which has made the job of media management quite easier than ever.

Resource Box – The author of this article belongs to Media Track Pte Ltd, which serves as an international media outsourcing hub for media companies such as newspaper publishers and others that includes universities and libraries. We offer conversion of PDF files, physical papers and microfilmed documents into structured text files. Also, we offer newspaper and magazine digitization services.